Sportsman Channel Salutes Union Workers

by Mike Hall, Sep 2, 2010

Check out the Sportsman Channel this weekend, where the Union Sportsmen’s Alliance (USA) is dedicating Labor Day Weekend as a tribute to America’s working men and women with a continual run of public service announcements (PSAs) featuring AFL-CIO President Richard Trumka who also serves as USA chairman.

The PSAs will salute America’s workers who made possible the eight-hour workday and 40-hour week and recognize the importance of the great outdoors to unions and their members. (Click here to see if the Sportsman Channel is carried by your television provider.)

The Sportsman Channel will become the exclusive home to USA’s Brotherhood Outdoors series beginning in July 2011.  The show celebrates union sportsmen from around the country who work hard building America and are passionate about hunting, fishing and preserving our outdoor heritage for this generation and beyond.

The show, hosted by Tom Ackerman, is a “give or take” series where union members either join Ackerman for an outfitted hunting or fishing trip in North America or invite him to participate in their local outdoor pursuit. You can apply to be on the show here. While there is no deadline for applying, for the best chance to appear in a season one episode, submit your application by Oct. 15.

USA also just announced a new multimedia partnership with the Sportsman Channel and InterMedia Outdoors, the largest outdoor media group in America. The partnership will use a variety of media—television, online, social networking and other platforms—to advance conservation and access issues that are vital to sportsmen and women. Says Trumka:

Millions of union members hunt, fish and shoot, and they make up a large portion of the audience InterMedia Outdoors targets through its extensive network of television, magazines, radio and websites. We are excited about this partnership as it will enable us to make a stronger connection with our members and better demonstrate labor’s commitment to conservation and our outdoor heritage.

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