New AFL-CIO Campaign Highlights How ‘Work Connects Us All’

by Barbara Doherty, Jan 18, 2012

Viewers in Austin, Texas, and Pittsburgh are getting the first public look at a new AFL-CIO television spot, “Work Connects Us All: America’s Unions.”

The evocative ad features members of many unions, from virtually every industry, and is part of a broad campaign that aims to “fly above the tactics and controversies of the day” and connects with people around the values associated with work, according to AFL-CIO Secretary-Treasurer Liz Shuler.

Rounding out the campaign’s features are social media and online ads, and a dynamic, interactive website, www.WorkConnectsUsAll.org.

The campaign emerges along with an expanding national awareness of the divide between the 99 percent and the economically privileged, and the recognition that the middle class is declining. Efforts in some states to take away rights of working people to come together in unions have given rise to a growing recognition of the bonds shared by working people.

Key lines from the TV spot, which is airing in English and Spanish, include:

And as work changes, we change with it. Work doesn’t separate; it’s what binds us together. I teach your kid, you fix my car, he builds my city, she keeps it safe…work connects us all.

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