TWU Campaigns Against ‘Outrageous’ Exec Bonuses at American
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Tired of corporate executives taking seven-figure bonuses while other workers are laid off, the Transport Workers (TWU) launched a national advertising campaign to raise awareness about outrageous pending awards at AMR, the parent company for American Airlines and American Eagle.
The union began running ads April 2 in major news outlets such as CNN and in newspapers in Dallas, Chicago, Miami, Tulsa and other major American Airlines markets.
TWU also is reaching out to the public through ads on Google and other Internet sites and search engines. Each message encourages frequent flyers and the general public to play the “American Exec Check” game here. The interactive online game challenges the public to guess how much various CEOs make and to drag their caricatures to a desk marked with differing dollar figures.
