Social Media: New Tools Aid in Organizing
They’re tweeting in Northern California about the Employee Free Choice Act, sharing about health care reform on Facebook in Montana and posting organizing messages on My Space for workers in York, Pa.
Across the country, union members are using the new social media to mobilize workers and share information.
Steve Selby, an Electrical Workers (IBEW) organizer in York, Pa., knows the value of social media. He urgently needed to reach 300 workers at a local Comcast office. Rather than standing outside the office and handing out a flier with different information each day, Selby taught himself how to set up a MySpace account. He handed out one flier directing workers to his MySpace page, where he shared information the workers needed to know.
