Made in America: Corporate PR, Not Practice
 |
|
Big Business wants it both ways: It wants to wrap itself in the ol’ red, white and blue while feeding the decline of the U.S. economy through its actual practices.
Here’s the latest example of such corporate hypocrisy. Over the Memorial Day weekend, J.C. Penney advertised a silkscreen T-shirt bearing the slogan, “American Made.” Yet when Joe Allen, a retired apparel manufacturer in the Dallas area, bought the T-shirt, he found it actually was made in Mexico—”of USA fabric.”
Allen didn’t just shrug off such a blatant sleight of hand. He took action, contacting Steve Capozzola at the Alliance for American Manufacturing. Capozzola sent an e-mail to J.C. Penney, saying that the ad was deceptive and asking why the shirt “was emblazoned with an ‘American Made’ slogan when it was in fact made in Mexico.”
