Social Media: New Tools Aid in Organizing
They’re tweeting in Northern California about the Employee Free Choice Act, sharing about health care reform on Facebook in Montana and posting organizing messages on My Space for workers in York, Pa.
Across the country, union members are using the new social media to mobilize workers and share information.
Steve Selby, an Electrical Workers (IBEW) organizer in York, Pa., knows the value of social media. He urgently needed to reach 300 workers at a local Comcast office. Rather than standing outside the office and handing out a flier with different information each day, Selby taught himself how to set up a MySpace account. He handed out one flier directing workers to his MySpace page, where he shared information the workers needed to know.
New Look for Sheet Metal Workers’ Website
When you get a chance, cruise on over to the Sheet Metal Workers (SMWIA) revamped website. The just-launched site offers several new features—for visitors and SMWIA members—along with a clean and streamlined look.
The site’s new News section brings you a wide variety of worker-orientated labor and political news from the blog world and the mainstream press. The new Multimedia Resource Center gives you access to a wide range of SMWIA news, videos, podcasts and photos. Check out the video gallery here and photo gallery here.
New social networking features include SMWIA Facebook, the Sheet Metal Network and Sheet Metal Twittering.
The site’s Action Center provides information and the chance to join in the union’s and the labor movement’s latest campaigns, including the fight to win the Employee Free Choice Act.
